I had been helping to run She Shreds magazine for approximately one year when we agreed that the magazine needed to change its visual identity. Our old logo was a reference to a promotional photograph we had taken long ago–one that our newer readers wouldn’t know of–and, most importantly of all, the old logo utilized a middle finger:
The logo just wasn’t working. We wanted kids to be able to read it. We wanted companies to advertise in it. And we wanted to be taken seriously. She Shreds magazine is bold, innovative, interesting, and a vital addition to the music world. Our logo needed to represent that. Not to mention the fact that the logo needed to be legible in a much smaller size. Here’s what I came up with:
Simple, classic, yet bold. Hope you like it.